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The artist contributes his £25k prize Mercury Prize to grassroots music venues

Sam Fender accepting his trophy in Newcastle
The musician received the Mercury Prize last month in his hometown

The star has given the complete sum of his £25,000 Mercury Prize winnings to the MVT, which works to protect the Britain's grassroots music venues.

Fender was awarded the cheque on October 16 as his new release People Watching was chosen as the top album of the previous year.

Fender has opted to hand the money over to the MVT, in recognition of the vital role local spots fulfilled in his beginning days.

"I wouldn't be doing this success if it hadn't been for all the gigs I played around the area, and beyond, when I was starting out," said Fender. "These locations are renowned, but they are facing challenges."

From early 2023 onward, over 150 of these spaces have shut down – roughly 16 percent of the entire UK sector.

Over the past year, well-known musicians such as the band Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all backed the MVT in its initiatives to help venues survive, by including a minor surcharge to their ticket costs, which benefits local stages.

Fender also joined in, raising over £100k on his 2024 arena tour to help numerous grassroots venues across the UK.

The money supported locations that were dealing with possible closure due to difficulties arising from floods, fire incidents and bereavements, as well as licensing issues, conflicts and sound issues.

Some locations received financial assistance in modernizing infrastructure and technical equipment that helped musicians and audiences.

"The idea that funds from performances in large arenas supports the local stages, where it kicks off for musicians like me, is just common sense," Fender has commented.

Pulp members on stage
Pulp are one example who donated their honor prize money to non-profits

Fender is among several artists to contribute his Mercury Prize funds to good deeds.

Back when the band received the award in the year 1996 for their record Different Class, vocalist Cocker announced that the group would contribute their cash to the non-profit War Child.

During 2002, musician Ms Dynamite shared her prize between multiple organizations, such as the NSPCC and a Sickle Cell charity.

"Additionally, I gave a £1,000 to Highgate Newtown, to their gymnastics program, because I practiced gymnastics when I was growing up and they needed updated gear," the artist told the media.

In recent years, they contributed their winnings to the youth organization that nurtured their act, as well as other local music groups.

And the 1994 recipients they gave their winnings to a multiple sclerosis charity after a acquaintance was diagnosed the condition.

"Winning was quite enough," remarked vocalist Heather Small. "The prize was the extra but we didn't need the bonus, because we had the cake. So our success affected the lives of others."

Last week, the trust announced it had saved several grassroots venues in that region, by bringing them into community ownership.

The first in the city and the other in Bristol were bought under the Own Our Venues program, which is supported by Arts Council England and supporters who buy "stakes" in the buildings.

About the author

Nichole Davis

A seasoned gambling analyst with over a decade of experience in online casinos, specializing in slot game mechanics and player strategies.

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