The platform is rolling out a updated setting that allows them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the company disclosed that it presently contains over 1 billion AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale rollout. This advancement coincides with a surge in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that approximately a tenth of the quickest rising video streams on another major platform only show clips produced artificially. A considerable share of this material is considered “AI slop”, a term for inferior, mass-produced content that is often absurd or dreamlike.
Based on user feedback that many people like content made with AI tools, from computer-generated images to informative clips, and we intend to provide users the power to increase or decrease of that, according to their own likes,” stated a platform representative.
Scale of AI Content
The platform announced that there are presently over a billion videos on its app labeled as made with AI. In total, in excess of 100 mn media items are submitted to the app each day, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Viewers will be in a position to decrease or raise the level of artificial media they watch by accessing the “manage topic” option in the app and selecting the AI content topic. Additional categories that can already be controlled under the setting include current affairs, fashion, beauty, and movement.
AI Disclosure Rules
The platform’s policies mandate content makers to identify “realistic” AI-made content, and it forbids malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Additionally, the app will from now on add an AI-generated label to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This measure is aimed to help prevent users from seeking to circumvent the labeling process.
Responsible AI Funding
The company is also introducing a $2m AI literacy fund for professionals and institutions to develop educational content about responsible artificial intelligence. This initiative will assist educational bodies specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has supported its safety measures, following controversy over intentions to cut jobs for hundreds of content moderators in the UK. TikTok is expected to eliminate hundreds of positions in its user protection team in London, with worker representatives and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead stated that human moderation would remain essential, but automated tools can shield workers by removing the most distressing content ahead of it gets reviewed by staff. The company stated a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to integrate people and machines to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”
